Martin Solveig issues 'apology' for Ada Hegerberg 'twerk' question 1 year ago

Martin Solveig issues 'apology' for Ada Hegerberg 'twerk' question

Martin Solveig has said that he was sorry to people who "may have been offended" - classic non-apology

French DJ Martin Solveig has taken to Twitter to apologise to Norwegian footballer and inaugural winner of the women's Ballon d'Or Ada Hegerberg after asking her to twerk shortly after receiving her award on-stage.

The 42-year-old Parisian DJ was understandably the subject of widespread criticism for his sexist joke, which many described as an indication of continuing sexist attitudes in sport.


"Apologies to anyone who may have been offended," said Solveig on Twitter, in what has become something of a classic apology, non-apology style used by people who have been caught out while behaving like arseholes. "This was a joke, probably a bad one, and I want to apologise."

In a video posted shortly afterwards he said: "I am a little bit amazed as to what I am reading on the internet. I, of course, didn't want to offend anyone.

"This comes from a distortion of my English level and my English culture level, which is obviously not enough because I didn't mean to offend anyone and didn't know this could be seen as such an offence."

Speaking after the incident, Hegerberg said that Solveig has spoken privately too her, telling the BBC:

"He came to me afterwards and was really sad that it went that way. I didn't really think about it at the time.

"I was just happy to do the dance and win the Ballon d'Or to be honest. I will have a glass of champagne when I get back."