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18th May 2019

Man City accused of cheeky marketing ploy with shirt sponsor in FA Cup final

Simon Lloyd

‘Choose Etihad’

Manchester City completed a domestic treble on Saturday afternoon, adding the FA Cup to the Carabao Cup and Premier League title after their 6-0 thumping of Watford at Wembley.

They also – at least according to plenty of people watching the game on TV – used the opportunity as a marketing opportunity for their shirt sponsor, Etihad.

The oldest football cup competition in the world has been sponsored by Etihad’s rival Gulf airline, Emirates, for a couple of years.

Because of this, plenty of people watching seemed to think City’s decision to change their shirt sponsor to carry the message ‘Choose Etihad’, instead of just Etihad Airways, was more than just a coincidence on the day of the Emirates FA Cup Final…