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Published 10:52 9 Aug 2017 BST
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“Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner," said Billy Hogan, the club's chief commercial officer and managing director.
https://twitter.com/LFC/status/895201632996253696 Shirt-sleeve sponsorship is prominent throughout European football but has always been banned in the Premier League. However, it was announced last year that top flight clubs would be permitted to agree sleeve sponsorships for the first time in the 2017/18 season. Manchester City were one of the first clubs to announce such a deal, with the Nexen Tires logo set to appear on their shirts from the start of the news season.Quiz: Name every third place play-off winner in World Cup history
You have just five minutes to name the winners of all 20 play-off ties! While the World Cup is usually remembered for its champions, many teams have still written their own proud chapters by winning the third-place play-off, and reserving some remaining honour for their country. Sometimes referred to as an “award for the first […]
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