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24th Mar 2018

People are not happy about the price of Panini World Cup stickers

The price has gone up 60% since 2016

Reuben Pinder

How much?

World Cup season is almost upon us. You know what that means. A sense of false hope lingering through the air for the next few months. And everyone going mad for panini stickers.

The activity of collecting stickers of footballers to stick into a book normally reserved for children, but an exception is made for international tournaments. Grown men and women desperately trying to find anyone with a Marouane Fellaini, it’s glorious isn’t it?

Well, it would be if it wasn’t so damn expensive. Football fans keen to get stuck in to this race against the clock to complete the sticker book are up in arms about the price of stickers this year, after they were priced at 80p per pack. That is a 60% increase from Euro 2016.

Of course, inflation plays a part, but this seems to be a greedy move from Panini, and fans are not happy.


The price increase is not enough to put some people off though.

You really have to feel for the parents whose children desperately want to start collecting the stickers, as it could set them back around £600 to complete the book.

There are only five stickers in a pack, and with 682 stickers to collect, it doesn’t seem worth the time and effort. Thanks for ruining everyone’s harmless fun, Panini.