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02nd Nov 2022

Why Denmark are wearing plain kits at 2022 Qatar World Cup

Simon Lloyd

‘We dispute Hummel’s claim that this tournament has cost thousands of people their lives…’

Denmark will wear plain kits at the 2022 World Cup as a protest at host nation Qatar’s human rights record.

Hummel, the sportswear company that manufacture the country’s shirts, announced in September that the company’s logo and the Danish badge would be in the same tones as the rest of the shirts they have made for the tournament.

The company explained in a post on Instagram that the company made a conscious decision to be ‘invisible’ in response to the the Gulf state’s alleged treatment of migrant workers.

Hummel explains Denmark World Cup shirts

‘They are not only inspired by Euro 92, paying tribute to Denmark’s greatest football success, but also a protest against Qatar and its human rights record,’ Hummel said.

‘That’s why we’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons.

‘We don’t wish to be visible during a tournament that has cost thousands of people their lives.’

Qatar’s human rights record under the spotlight

Qatar’s human rights record has been under intense scrutiny since the tournament was awarded to the country in 2010. Its treatment of migrant workers has frequently been under the microscope, particularly since a report by The Guardian claimed over 6,500 had died in the country since they were selected as World Cup hosts.

Qatar Supreme Committe responds to Hummel

Qatar has continually disputed the figures and has responded to Hummel’s announcement via a statement from the Supreme Committee, pointing to the ‘significant reforms’ the country has made to its labour system.

“Since winning the right to host the FIFA World Cup, the SC has worked diligently alongside the Qatari government to ensure that the tournament delivers a lasting social legacy.

“Our commitment to this legacy has contributed to significant reforms to the labour system enacting laws protecting the rights of workers and ensuring improved living conditions for them.

“Through our collaboration with the UEFA Working Group and various other platforms led by FIFA and other independent groups, we have engaged in robust and transparent dialogue with the DBU. This dialogue resulted in a better understanding of the progress made, the challenges faced, and the legacy we will deliver beyond 2022.

denmark kits qatar world cup

“For that reason, we dispute Hummel’s claim that this tournament has cost thousands of people their lives. Furthermore, we whole-heartedly reject the trivialising our genuine commitment to protect the health and safety of the 30,000 workers who built FIFA World Cup™️ stadiums and other tournament projects. That same commitment now extends to 150,000 workers across various tournament services and 40,000 workers in the hospitality sector.

“The onus should always be on countries to do more to protect the rights of peoples all over the world, including in Denmark. The SC’s work is recognised by numerous entities within the international human rights community as a model that has accelerated progress and improved lives. Qatar’s reforms are acknowledged by the ILO and ITUC as a benchmark in the region. Like every country, progress on these issues is a journey without a finish line, and Qatar is committed to that journey.

“We urge the DBU to accurately convey the outcome of their extensive communication and work with the SC, and to ensure that this is accurately communicated to their partners at Hummel.”

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