Having won their first Copa Libertadores title a few years back, Atlético Mineiro are a prominent name in South American football.
This week, the club showed off their new home and away kits ahead of the new Brazilian season – made by Canadian company Dryworld.
As is obligatory for most football teams these days, the unveiling of the new strips was done via a fancy kit launch party.
Unfortunately for Dryworld, their launch idea sees them accused of sexism.
Images of the new home shirt being sported by women, who don’t appear to have been given any of the new kit’s shorts or socks, have drawn criticism.
DryWorld are being accused of sexism after yesterday's presentation of Atletico's new kits. No wonder why. pic.twitter.com/WpMWhypuzQ
— Lucas Sposito (@LucasSposito_) February 16, 2016
Another brainless idea was to tag Dryworld products with ‘Give It To Your Wife’ above the care label, which is also angering people.
A debrief for Dryworld’s marketing team? We think so.
@DRYWORLD_IND I am very disappointed with your sexist marketing
— lucia (@meprocessaentao) February 16, 2016
@DRYWORLD_IND I'm MASSIVELY disappointed in this sexism. Can you explain this? Doubt I'll buy a jersey now. pic.twitter.com/sBOq47cmrQ
— Riley (@riley_globetrtr) February 16, 2016
https://twitter.com/HumanOrToaster/status/699418157476401153
