What will happen to your favourite shows now as Sky buys ITV broadcast arm

Change is on the way

It was announced earlier today that Sky has agreed to buy the broadcast arm of ITV for an eye-watering £1.6bn to become the UK's largest broadcaster.

The deal will see Sky acquire the media and entertainment division of ITV, including ITVX and all of its free-to-air channels.

The takeover has been a long time coming, with details first being revealed last November.

The move must first receive regulatory approval and could still be blocked.

ITV’s studio operations are not included in the deal.

Meanwhile, ITV only renewed its public service broadcasting license in 2024, committing to 10 more years of providing national and regional news, current affairs and prime time content to everyone nationwide for free.

Sky has said they will honour this agreement until 2034 with it unsure what will happen afterwards.

What does this mean for ITV shows?

The takeover deal will see Sky take control all terrestrial TV channels - ITV1, ITV2, ITV4, ITV Quiz - as well as streaming service ITVX.

They will also gain ownership of all regional news programmes outside of London.

Meanwhile, Sky will become an indirect 20 per cent shareholder in the ITN business, which produces Good Morning Britain, News at Ten and regional news for London.

Importantly, the sale does not include ITV’s production arm, ITV Studios.

ITV Studios makes famous shows such as Coronation Street, I’m A Celebrity and Love Island.

I'm a Celebrity is one of ITV's flagship shows. Credit: ITV.

Sky has also committed to spending at least £2.1 billion over 2028-2032 on content from ITV Studios as part of a long-term agreement to air its shows.

This means all your favourite shows won't be going anywhere anytime soon.

Select committee statement

Commenting on the announcement today of an agreement for the takeover of ITV by Sky, Chair of the CMS Committee, Dame Caroline Dinenage MP, said:

“Today’s news reflects how British broadcasters feel the need to take steps to accelerate their growth so they can better compete with the global media streaming giants.  A larger entity could have more clout to attract both audiences and advertising revenue. 

"With such a major consolidation of market share, regulators the CMA and Ofcom will have to look closely to make sure the deal is in the best interests of audiences. Viewers will also want reassurance that there will be no impact on their favourite shows and there could also be anxiety in the sector about the impact on jobs. 

"It will be important to have some early clarification on the future of ITN, which is 40% owned by ITV, given the implications of the deal for the plurality of news. ITV’s role providing regional news programmes that so many people rely on also needs to be protected.”

A benefit to shareholders

ITV chair Andrew Cosslett said: "At a headline value of up to £1.6bn, the sale of ITV’s M&E division will deliver a significant cash return to shareholders.

"Crucially, the transaction also unlocks the value of ITV Studios, which post completion will be a distinctive pure-play global content business, with a strong track record of success and excellent prospects, further underpinned by a long-term partnership with ITV M&E and Sky."

Shareholders should see about 25p per share, as £950m in cash will be given to them in the sale. 

Sky chief executive Dana Strong said: "This is a defining moment for British media and an opportunity to build a stronger future for two of the UK’s most loved and trusted brands. We have huge respect for the transformation the ITV team has delivered, particularly its successful move into streaming through ITVX, which has brought fantastic British content to millions of viewers across the UK.

"Bringing Sky and ITV Media & Entertainment together combines the very best of free-to-air television, pay TV and streaming, ensuring viewers across the UK continue to enjoy outstanding British programming in a rapidly changing world.

"ITV will remain a public service broadcaster at the heart of British life, and we’re excited about the future we can build together."

ITV’s will continue all its public service commitments under the deal.

Many popular ITV shows will likely remain untouched as these are mostly by ITV Studios who owns over 60 production companies and aren't part of the Sky deal.