Tesco defends Clubcard scheme after shoppers call price difference 'ridiculous'
Clubcard customers can get significant discounts
Tesco has been forced to defend its Clubcard scheme after coming under fire online for the major discounts that those with a card get compared to those without one.
The supermarket currently offers special Clubcard prices for customers who scan their reward card at the checkout.
But the discounts on some products can be huge, with Clubcard customers able to get some items at less than half the price that regular buyers pay.
One user pointed out the stark price difference on Twitter, labelling it "dreadful" that one item was £16 with a Clubcard and £40 without one, Bristol Live reports.
They added: "If you can sell it at £16 then sell it at £16. The Clubcards are literally free of charge so what is the point?"
Another user shared a picture of Nescafe Azera instant coffee, which was retailed at a price of £6.
However, for Clubcard customers, the coffee cost just £2.90.
They captioned the image: "Tesco said 'what cost of living crisis??'"
Tesco said “what cost of living crisis?? ☺️” pic.twitter.com/mtgM5O87JG
— cate (@catekitchen) April 11, 2022
One person replied that Clubcards are "probably skewing the real (much higher) inflation stats."
Meanwhile another said: "Tesco has basically turned into a tech company; they are enforcing Clubcards now to get your shopping data. Crate of Bud Light £16 or £9 with a Clubcard."
But Tesco has now defended the scheme, pointing out that it is completely free to get a Clubcard
A Tesco spokesperson said: “Through Clubcard Prices, we’re giving more than 20 million customers access to thousands of exclusive deals on everything from everyday staples like fruit and veg to treats like prosecco and ice-cream.
“It’s easy and free to sign up, and customers can register on the Tesco Grocery & Clubcard app, website or in store to start saving straight away.”
Research company Kantar found that grocery prices were 5.9 percent higher in April 2022 than they were in April 2021, the biggest increase since December 2011.
This will see the average household pay an estimated £271 more a year on grocery shopping.
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