"Happy Valentine's Day from Sainsbury's, here is a cute bear with a gigantic fucking schlong."
This isn't the message that comes written on the box of their latest Valentine's product, a pair of hugging bear mugs, but it may as well be.
I mean, look at them.
Those don't just look a little bit like dicks, they only look like dicks. Really, really large, rock-solid, protruding bear dicks.
The cock-up was noticed by mum Kitty Toland, who took a picture of the mugs and posted it on the supermarket's Facebook page.
She wrote: "Just a little feedback on the 'hugging mugs' they don't look quite like they are hugging but rather excited to see each other ??? Had to swerve awkward questions from a 2 year old ? maybe not the best design!"
When speaking to the Mirror, she also added: "My son even asked why the bears have willies and I didn't know how to answer. I told him it was a tail.
"We found the whole thing hilarious and didn't purchase them but after all the attention the photo got I feel like perhaps we should!!"
A Sainsbury's employee tried to deescalate the situation by confirming that the bears are only hugging, but people weren't having any of it.
Sorry Sainsbury's but your bears have dicks. Case closed.
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