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Published 08:09 27 May 2016 BST
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Reassuringly, nobody seems to be seeing a funny side to the ad:
https://twitter.com/Pete_Thom/status/735930143638704128
https://twitter.com/kazarazat/status/735926407252082688
https://twitter.com/CoachJeffery/status/735928166921965569
https://twitter.com/styleologiecc/status/735926347516678146
Apparently, the Chinese ad is, erm, inspired by this Italian advert from the early '00s. As the Shanghaiist news outlet reports:
"...the video is actually a blatant ripoff (even using the exact same music and sound effects) of a series of Italian laundry detergent ads that were aired about 9 years ago. Containing similar racist overtones, the original ads argue that in fact 'Coloured Is Better'."https://www.youtube.com/watch?v=Tz3UiDM5dPU The Shanghaiist also explains that traditional beauty standards in China value white skin over dark skin, which has led to some troublingly racist attitudes prevailing in the country. For example, last year a Chinese poster for Star Wars: The Force Awakens was widely attacked as racist when star John Boyega's character was dramatically miniaturised.
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