It didn’t go down well.
Lord Sugar caused outrage on social media after a tweet he sent on Friday night depicted Jeremy Corbyn sitting next to Adolf Hitler.
The image shows the Labour leader’s head superimposed on the body of someone sitting beside the former Nazi Party leader. It was accompanied with the caption: ‘When you’re pictured at Nuremberg and claim you thought you were going to a car rally’.
Sugar was famously a Labour supporter during the Tony Blair years but has distanced himself from the party since Corbyn became leader.
The Labour Party are currently in the midst of an anti-semitism row, sparking Sugar to send the tweet to his 5.5million followers. After it was called out as distasteful by many outraged Twitter users, the Apprentice host has since deleted it.
Shadow Chancellor John McDonnell called on Alan Sugar to “delete and disown” the tweet.
People have contacted me about Alan Sugar’s tweet. I just make this appeal to him. Please delete and disown it. We all desperately need to bring people together now. We can hold strong views about each other’s politics but now is the time to learn from each other and unite people
— John McDonnell MP (@johnmcdonnellMP) March 30, 2018
Lord Sugar later replied, apologising to McDonnell for any offence caused by the tweet but stressed that he was not the originator of the image he had shared. He closed his response by saying Corbyn needed to make a ‘firm statement’ about antisemitism.
Dear Mr McDonnell. I am sorry you are offended by my retweet on the picture. First let me say I am not the originator it has been doing the rounds. You need to get Corbyn to make a firm statement about antisemitism. There is no smoke without fire in Labour https://t.co/aOcqS5hvI8
— Lord Sugar (@Lord_Sugar) March 31, 2018
