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23rd Feb 2018

KFC’s genius apology advert makes us want to forgive them for running out of chicken


Oli Dugmore


KFC have, maybe, saved themselves from total humiliation with an advert wrapped around the Metro this morning.

After closing branches across the country because of a chicken shortage, the fast food brand has taken out a good humoured advert to apologise to its customers.

It says: “We’re sorry. A chicken restaurant without any chicken. It’s not ideal.

“Huge apologies to our customers, especially those who travelled out of their way to find we were closed. And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation.

“It’s been a hell of a week, but we’re making progress, and every day more and more fresh chicken is being delivered to our restaurants.

“Thank you for bearing with us.”

Relocation of a distribution centre to Rugby caused massive supply chain implications, with courier DHL unable to transport enough chicken.

The resulting shortage closed more than 600 KFC restaurants.

Twitter users lauded the advert, describing it as “a masterclass in PR crisis management” and adding “a bit of humour goes a long way.”

KFC UK said: “We’ve brought a new delivery partner on board, but they’ve had a couple of teething problems – getting fresh chicken out to 900 restaurants across the country is pretty complex!

“We won’t compromise on quality, so no deliveries has meant some of our restaurants are closed, and others are operating a limited menu, or shortened hours.”

A DHL spokesman said: “Due to administrative issues a number of deliveries have been incomplete or delayed.

“We are doing our utmost to rectify the situation as soon as possible and apologise for any inconvenience this may have caused.”