Uber has now partnered with Home Safe to help women get home safe
Match Montana was so horrified by the death of Sarah Everard and the dangers women face every day that he started an initiative to get them home safe, and in just a few months has helped almost 1,000 people.
The 20-year-old London College of Fashion student from Cheshire started Home Safe in November, to encourage women to catch a taxi home in London, by subsiding the ride. Uber has since become an official partner and the initiative operates through discount codes rather than refunds.
Women’s safety has been a long-standing issue in London, and across the UK, but it was burning hot when Home Safe was launched. Just two months earlier, in September 2021, former Met Police officer Wayne Cozens was jailed for life for kidnapping, raping, and murdering Everard in a case that shocked the nation following her disappearance one year ago today. The sense of unease felt by women was compounded by a lack of cabs, with a perfect storm of covid and Brexit being blamed for a driver shortage. A 10 per cent hike in prices reportedly helped remedy the problem, but that, along with TFL strikes, only made getting home safe harder, and more unaffordable. In London, trying to get home was a nightmare at midnight.
Match had always been “really persistent” in ushering his female friends into Ubers, not least because he’d been jumped multiple times himself.
“I’m a six-foot-seven guy and I sometimes feel a bit weird walking around,” he told JOE, “So what is it like for women walking home on their own?”
In the days, weeks, and months after Everard was kidnapped, while she walked home in Clapham, south London, women have shared horror stories about their own journeys and the desperate methods employed to do so safely. And police and politicians have pledged to do more.
London Mayor Sadiq Khan said Thursday that he will “continue to do everything within my power to ensure ending violence against women and girls is treated with the utmost urgency both by police, and society as a whole.”
And earlier this week, the government announced a major communications campaign against abuse, and put tackling violence against women and girls (VAWG) on the same footing as terrorism. Police also appointed a national lead for violence against women and are piloting a more aggressive approach to suspected perpetrators of sexual crimes.
London remembers Sarah Everard. My thoughts today are with her family, friends and all those who knew her. pic.twitter.com/NZEGZ7zz42
— Mayor of London (@MayorofLondon) March 3, 2022
Everard’s murder, the Guardian reported Thursday, citing new research, sparked a nationwide reckoning and revolutionised how the British public understand male violence against women.
A survey by Rosa, a grant-making charity for 320 frontline women’s organisations, found 89 per cent thought there had been a shift in public awareness. “There has been a revolution of understanding, and the scales have fallen from people’s eyes,” the charity’s executive director, Rebecca Gill, told the newspaper. “I think there has also been a recognition of how normalised fear is for women. It is a fear we live with, and that we learn very young, and we carry it with us until we are old.”
The Guardian further reported that more than 180,000 people contributed to the government’s call for evidence on its VAWG strategy in the weeks after Everard’s death.
Having followed Everard’s story from missing person to murder victim, and as social media became clogged by women sharing their own accounts of unease and assault, Match felt compelled, as a man, to act.
“I realised that there was such a lack of male voice in the space talking about this. I just thought, ‘Let’s be honest, the problem is caused by men, so why are men not trying to do something to help?,” he explained to JOE.
The student knew that if he raised enough money, he could help women in London who felt unsafe catch a cab home. He began by asking people to donate “the price of a pint”. When it caught on, Home Safe was born.
Since then more than £6,000 has been donated and almost 1,000 rides have been refunded.
Originally, Match put out a post asking people to email their taxi receipts if they had felt unsafe and wanted to be refunded up to £10. By the time the initiative launched on December 1, claimants were required to fill out a form and provide ID to safeguard against scammers. It soon became clear that Uber trips were being favoured, so Home Safe paired with the ride-hailing app and now solely offers £10-off codes to Londoners who need it.
“We’re basically trying to improve the service to make it as easy for people to use as possible,” Match said.
Match initially managed Home Safe alone, but it wasn’t easy, and people waiting for refunds became impatient, with some complaining in the comments on its Instagram page.
This led to Match becoming so stressed that, he says, he ended up being hospitalised.
“I was working on Home Safe, wasn’t sleeping, and working all the time to get these refunds through. I could start feeling that I couldn’t walk properly,” he explained.
Match was rushed to hospital early in December and diagnosed with Guillain-Barré – a very rare and serious condition that affects the nerves.
“I couldn’t feel my face, couldn’t walk, couldn’t really move,” he said of the ordeal, which saw him hospitalised for two weeks.
Despite his setbacks, Match has managed to keep Home Safe going and now runs the initiative with the help of seven friends. Uber, who came on board early in December, donated £10k and is now an official partner.
Match hopes to make Home Safe available in Paris and New York by the end of the year, and then, hopefully, go global.
“We’ve sent hundreds of girls home already and we’re going to carry on doing that,” he said.
“It fucking bugs me. Everything that happened [to Sarah] was absolutely horrific. But if our service was about then, maybe that couldn’t have happened. That’s what we’re trying to stop.”
In 2021, at least 141 women were killed by a man, or where a man was the principal suspect.
Last month the head of the Met, Cressida Dick quit, in part, because of a report that showed just how toxic the force is. It uncovered disturbing WhatsApp messages between officers that included racist, homophobic and misogynistic language as well as “jokes” about rape and sexual violence.
For Match, Home Safe, can’t solve the problem of men making women and girls feel unsafe, but “I think we’re just a step in the right direction”.
Related stories:
- Sarah Everard’s family pay tribute and say they ‘miss her all the time’ one year after brutal murder
- ‘Predatory’ garage worker pleads guilty to killing primary school teacher Sabina Nessa
- Violence against women in the UK: The facts
