Cristiano Ronaldo's shirt sales won't pay for Manchester United transfer 1 month ago

Cristiano Ronaldo's shirt sales won't pay for Manchester United transfer

adidas are raking it in thanks to Ronaldo

Manchester United re-signing of Cristiano Ronaldo on a two-year deal  has led many to speculate that shirt sales alone would cover the £12.85m expenditure. However, experts have come forward to say that this isn't the case at all.

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"The fee's already been agreed between the manufacturer and the club," says Dr Dan Plumley, who is a senior lecturer in sport finance at Sheffield Hallam University told the BBC.

"So the shirt sales go to the manufacturer - or the majority of them [do]."

Back in 2014, United signed a decade long deal with adidas worth £750m.

This was the largest kit deal in history, and though United will get a portion of the money produced by kit sales, Plumley says "it's very unlikely that that would ever be above 10%".

Considering shirts can cost up to £100, Plumley says United could see only £5 of this. But this is good news for adidas as Plumpley suggests they could easily make back their £750m.

"There is a wider picture here of all the commercial aspects as well," he tells Radio 1 Newsbeat.

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"Big brands like to be associated with other big brands."

For instance, Barcelona's kit deal with Nike was another historical moment. Their long-term contractual extension has brought the Catalan giants £140m a year, money the club could have put to good use were they run in a way that even remotely resembled competency.

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