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22nd Aug 2022

Argos bans ‘sexist’ phrase from all stores after angry customers complain

Kieran Galpin

Argos responded to the complaint on Twitter

Argos has been forced to change some of its in-store signs after customers dubbed them “sexist” and said their marketing was “outdated.”

The retailer apologised online last week after eagle-eyed customers spotted signage that said “2 man delivery”, with some suggesting they should change it to better represent their workforce.

“I noticed in one of your stores your ad was sexist 2 man delivery, hopefully moving forward you’ll change this to 2 person delivery or something,” read one complaint.

Another said: “Two MAN delivery really @Argos this poster shocked me at the weekend – not very inclusive language. Outdated phrase in this day & age. I’m sure the Argos workforce is made up of so many fabulous individuals…not only men…but women & non-binary?”

The sign appears to be inside the shop alongside other signs detailing things like their return policy.

Replying to the original tweet, the retailer wrote: “Hi Lisa, we have recently changed the terminology for our delivery types which I’m sure will be reflected in our stores in due course – BH.”

Someone by the name of Joe questioned further and wrote: “Argos, can you confirm if you have any female “delivery people” currently working on these 2 person deliveries? Thanks.”

In response, an Argos representative called Zoe said that the brand had “recently rebranded these delivery types to ‘small items’ and ‘large items’ and all the signage is being changed in our stores, although this may take some time to complete.”

“We do indeed have female delivery colleagues,” they added.

Some Twitter users pushed back against the complaint, many of whom employed terms like “woke” and “snowflake.”

Argos commented further in a statement to LADbible, saying that they “aim to be an inclusive retailer.”

“We updated our wording earlier this year to ensure we reflect the diverse communities, customers and colleagues we work with,” they added.

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