No other band on the planet could carry this off.
Having erased their online presence over the weekend, Radiohead have peeked their heads out from under the covers as anticipation of a new album builds.
We have no idea when the new record is going to drop - we just know that the band's marketing campaign is like nothing that has ever gone before.
Very Radiohead, in other words.
They've announced themselves with these two animated posts - a dawn chorus and what sounds like it could be the intro to a new song.
https://www.instagram.com/p/BE7sAVqqyvo/
https://www.instagram.com/p/BE8VGcuKyvA/?taken-by=radiohead
Social media users, of course, have been poking a lot of affectionate fun at Radiohead over the last few days:
https://twitter.com/colinjones/status/726847736750956548
https://twitter.com/mr_nugent/status/727455690973917185
https://twitter.com/RogerQuimbly/status/727424905025884160
https://twitter.com/SamuelAAdams/status/727365651459923968
Special shout-out to this very timely Game Of Thrones tie-in...
https://twitter.com/ditzkoff/status/727168701875781632
