No other band on the planet could carry this off.
Having erased their online presence over the weekend, Radiohead have peeked their heads out from under the covers as anticipation of a new album builds.
We have no idea when the new record is going to drop – we just know that the band’s marketing campaign is like nothing that has ever gone before.
Very Radiohead, in other words.
They’ve announced themselves with these two animated posts – a dawn chorus and what sounds like it could be the intro to a new song.
https://www.instagram.com/p/BE7sAVqqyvo/
https://www.instagram.com/p/BE8VGcuKyvA/?taken-by=radiohead
Social media users, of course, have been poking a lot of affectionate fun at Radiohead over the last few days:
Radiohead's latest album to be released exclusively on the feeling of existential dread that resides within us all.
— Colin Jones (@colinjones) May 1, 2016
https://twitter.com/mr_nugent/status/727455690973917185
Thought I heard a new Radiohead song on the radio, then realised I'd just switched on the microwave by mistake.
— Mr Roger Quimbly (@RogerQuimbly) May 3, 2016
Radiohead has already released their new album. You heard it and you thought it was great.
— Sam Adams (@SamuelAAdams) May 3, 2016
Special shout-out to this very timely Game Of Thrones tie-in…
https://twitter.com/ditzkoff/status/727168701875781632
