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Kanye West shows porn video to shocked Adidas execs in the middle of business meeting
Published 13:25 11 Oct 2022 BST
Homemusic
Yet to see this tactic on Dragon's Den...
Footage has emerged of Kanye West deciding to show a Adidas executives a pornographic film during a meeting. The gathering between West and the execs was filmed and shared on the rapper's YouTube channel in a half-hour-long video titled "LAST WEEK." Fisheye-lens footage of the meeting shows West and two of his representatives sitting with two Adidas execs on black stools set up in a semicircle inside an empty room. Everyone’s faces are blurred except for West’s. The meeting begins with the rapper-turned-designer, 45, holding his phone horizontally in front of the businessmen to show them a video. After several seconds, one of the men asks: “Is this a porn movie?” to which West replies, “Yeah.” “Jesus Christ,” one of them then exclaims. But West continues to hold his phone close to the execs' faces, with one of them saying "Come on, man. Come on," as he moves West's arm away. The point of the 'Through the Wire' hitmaker showing the video in the meeting was apparently to draw a parallel between the plot of the porn film and his business dealings with Adidas, which currently manufactures and distributes his Yeezy brand, Page Six reports. [caption id="attachment_362921" align="alignnone" width="1412"]
West was using the porn video to draw parallels between its plot on his relationship with Adidas (Kanye West/YouTube)[/caption]
“I’m only gonna work with Adidas if he’s the CEO,” West said, pointing to one of his team members.
“You guys have done wrong by the company, by the business and by the partnership,” he continues. “The whole concept of this video is that the guy had cheated, so then the girl was like, ‘Well then I’m going to do the thing that’s your worst nightmare.'”
“This is your worst nightmare,” he said, looking directly at the execs. “Your worst nightmare is not me hitting you. Your worst nightmare is not me playing the porn. Your worst nightmare is not me screaming. We’ve done all this.”
https://www.youtube.com/watch?v=_dw7JafNGdY
One of West's liaisons then tells the execs: “What you’re feeling right now is extreme discomfort, and that is exactly the point because when someone steals this man’s ideas, his creations, it’s like you’re stealing a child. These are all children of his mind, and you’ve kidnapped them.
“There are Yeezy-inspired derivatives that are making significant revenue because people can’t tell the difference because it’s so inspired. … He’s angry, and he’s right.”
West then mentions the termination of his partnership with Gap and warns the execs that this could happen to them as well.
This does lead to one of them admitting they "certainly do a lot better" in how they work with the rapper.
Eventually, after labelling himself the "king of culture", West storms out of the meeting.
In recent days, the rapper has been on the receiving end of a fierce backlash after sharing anti-semitic posts on his social media.
On Instagram, he accused fellow rapper Diddy of being controlled by Jewish people, which led to his account being suspended.
This led to him taking to Twitter, where he said he would go "death con [sic] 3 On Jewish people."
He was then suspended from Twitter for this.
Both Twitter and Instagram have removed the posts because they violated their policies on hate speech.
This follows comes after Kanye attracted criticism for wearing a 'White Lives Matter' T-shirt during Paris Fashion Week and labelling the Black Lives Matter movement a "scam."
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