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Pic: Carlsberg capitalise on ‘Beach Body’ outrage with clever advert

Published 12:37 1 May 2015 BST

JOE
Pic: Carlsberg capitalise on ‘Beach Body’ outrage with clever advert

Homelifestyle

When Protein World launched a billboard ad that asked 'Are you beach body ready?' on the London Underground, the backlash was swift.

The ad - featuring a bikini-clad model - was attacked on Twitter and Facebook, quickly becoming the subject of an online petition and, ultimately, sanctions by the advertising watchdog. Carlsberg didn't miss a beat, however, showing their smarts with a clever idea to poke fun... Beer_Beach In fairness, Protein World took it in good spirits... https://twitter.com/ProteinWorld/status/593764278227881984

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Pic: Carlsberg capitalise on 'Beach Body' outrage with clever advert