Food
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18th November 2025
03:04pm GMT
A study of 2,000 adults found chocolate is the top festive flavour, closely followed by roast potatoes, and cheese.
Pigs in blankets, gravy and stuffing were also in the top 10 list.
The figures also show how our flavour preferences are changing - with traditional favourites like mince pies and mulled wine falling out of favour.
Mince pies scraped into the top 10 in ninth place - behind the likes of stuffing (seventh) and gravy (sixth). Cranberries - a traditional Christmas dinner condiment - only came in 24th place, while mulled one was one behind in 25th.
Port also is out of favour and only came in 29th place. In fact, just six per cent of under 24’s said they enjoy a glass of port over Christmas, versus 35 per cent of those 65+. Likewise, brandy butter scraped into the list in 30th place.
The research was commissioned by Doritos to launch its new Gingerbread flavour, rated the 10th most trending Christmas flavours for 2025, along with Walkers Emmental Cheese, Walkers Beef Wellington and Sensations Honey Glazed Roast Ham.
The research also found pigs in blankets are predicted to be the trending taste of 2025 for 27 per cent of those taking part in celebrations - followed by turkey and chocolate (both 26 per cent).
But when it comes to the main event, 26 per cent said roast potatoes are the best bites on the dinner plate – beating turkey (23 per cent) and pigs in blankets (17 per cent).
Although, a third (33 per cent) admitted they prefer to eat Christmas picky bits like cheese platters and pastry snacks, over the dinner.
It featured higher on the list than the Christmas dinner itself (28 per cent) - which only narrowly beat Christmas-flavoured snacks (17 per cent) and leftover sandwiches (16 per cent).
In fact, nearly half (46 per cent) of Brits say they like festive flavoured crisps.
More than four in five (84 per cent) said food is one of the best things about Christmas – because it brings everyone together (58 per cent).
The study conducted via OnePoll.com revealed 38 per cent are excited about the prospect of trying new food over the holidays – spending an average of £124.91 on their yuletide sustenance.
More than half (51 per cent) have been told not to eat something because it’s being saved for the big day.
Despite their warning, 43 per cent have taken snacks and sneakily eaten them – with 41 per cent discretely munching away in the kitchen.
And a fifth (20 per cent) admitted they would take their devious delicacies to their car.
It was found 15 per cent believe the start of December is when it’s acceptable to eat festive food – but 30 per cent said they’re not to be consumed any earlier than December 21st.
The spokesperson for Doritos added: “Food is one of the best things about Christmas. It's a time to enjoy all the seasonal favourites.
“The research shows people are open to experimenting with new flavours too.
“The best thing about Christmas food is there are no rules. There is only a limited window to enjoy these treats so making the most of them while they are on sale is the best thing to do.
“Because before you know it the festive period will have passed you by and the special bites you can only enjoy once a year will be a distant memory.”
1. Chocolate
2. Roast potatoes
3. Cheese
4. Turkey
5. Pigs in blankets
6. Gravy
7. Stuffing
8. Chocolate orange
9. Mince pie
10. Roasted carrots/parsnips
11. Apple pie/strudel
12. Yule log
13. Christmas pudding
14. Sage and onion
15. Sprouts
16. Salted Caramel
17. Honey glazed ham
18. Gingerbread
19. Cinnamon
20. Smoked Salmon/Gravlax
21. Caramelised Onion Chutney
22. Almond
23. Clementine
24. Cranberries
25. Mulled wine
26. Buck’s fizz
27. Beef wellington
28. Marzipan
29. Port
30. Brandy butter
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