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22nd February 2025
05:03pm GMT
For the first time in its 150-year history, Heinz is handing over the reins to Beanz lovers and inviting Brits to create the Beanz of their dreamz in a brand-new competition.
The top three winning flavours will hit supermarket shelves, with their creators taking home a massive £5,000 and a lifetime supply of Beanz. Plus, there’s 100s of other prizes up for grabs.
The competition launched this week and is running for a month.
The decision to turn to its fans for inspiration comes off the back of new research by Heinz revealing that over half of Brits (52 per cent) enjoy adding extra flavours when cooking Beanz at home.
A further 38 per cent agree that Beanz serve as the perfect base for adding their own twist in the kitchen.
With scratch cooking often seen as time-consuming (34 per cent) or too difficult (30 per cent), it’s no surprise that Heinz Beanz, beloved for its simplicity and versatility, remains a staple for flavour-packed experimentation in kitchens across the UK.
It’s not just Beanz, though - Brits are more experimental in the kitchen than ever before, so asking the general public for their opinion on the new flavour is a no brainer.
Nearly nine in 10 (86 per cent) of home cooks enjoy trying out new recipes, with younger generations leading the charge.
Nearly half of 18–34-year-olds (48 per cent) experiment with a new recipe at least once a week, compared to just 18 per cent of over 55s.
Alessandra de Dreuille, Director of Meals at Heinz told JOE: “Heinz Beanz have been a kitchen staple for nearly 125 years, but we’ve never asked the public to decide what flavour comes next - until now.
"We know that Brits are already getting creative with their Beanz," she added. "So it’s a no brainer for us to get them involved in deciding what the next flavours should be.
"Whether it’s a spicy twist, a nostalgic favourite, or something totally unexpected, we’re giving Brits the chance to create the next Beanz classic."
If you think you’ve got the winning flavour and have your eyes on the £5000 prize, this is what you need to do:
While everyone is going to be gunning for the top prize, there are also100s of exciting prizes to be given away just for entering.
The top three choices will hit supermarket shelves, giving Beanz lovers across the country (and your family and friends) a chance to try them.
