Have baked beans on your Weetabix, suggest official Weetabix account, and people are freaking out

Yay or nay?

The official Weetabix account has suggested that you have baked beans on your cereal, in a viral tweet.

Why should bread have all the fun, when there's Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist. #ItHasToBeHeinz #HaveYouHadYourWeetabix pic.twitter.com/R0xq4Plbd0

— Weetabix (@weetabix) February 9, 2021

We are used to crazy food concoctions going wide online, but those are usually home-made reciepes. This one however is from the official account. It has provoked a pretty strong reaction.

I will eat most things but a line has been crossed here. Calling the cops. https://t.co/zylC4rTx2O

— Dan Walker (@mrdanwalker) February 9, 2021

That tweet should come with a health warning

— NHS (@NHSuk) February 9, 2021

This is the worst food I have ever seen with my eyes.

— Grace Dent (@gracedent) February 9, 2021

Several police services have even commented on it.

We've been made aware of an ongoing incident taking place on the @weetabix Twitter feed.

We are working hard to understand what we are witnessing and we ask that the public avoid the area... Indefinitely ? https://t.co/yzXAq44yap — West Mercia Police (@WMerciaPolice) February 9, 2021

We have had a few comments from members of the public asking how we are going to respond to this incident.

It is clearly a crime without a doubt but we won't be visiting their headquarters in Burton Latimer just yet as the Crimes Against Breakfast Act doesn't exist... https://t.co/lpTgnj93Mn — Northants Police (@NorthantsPolice) February 9, 2021

Weetabix also suggested having Marmite with your cereal, but that didn't cause quite as much anger.

Love it or hate it, we've gone there! Weetabix can be enjoyed all sorts of ways, so here's @Marmite on a buttered bix. We reckon, one of our best pairings yet. What do you think? #LoveItOrHateIt ??‍♀️ #HaveYouHadYourWeetabix pic.twitter.com/nj0groruR3

— Weetabix (@weetabix) February 8, 2021

Last year, Innocent Smoothies announced that they were teaming up with Heinz to release a baked bean smoothie, but that turned out to just be a ruse.