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9th February 2021
04:40pm GMT

We are used to crazy food concoctions going wide online, but those are usually home-made reciepes. This one however is from the official account. It has provoked a pretty strong reaction.Why should bread have all the fun, when there's Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist. #ItHasToBeHeinz #HaveYouHadYourWeetabix pic.twitter.com/R0xq4Plbd0
— Weetabix (@weetabix) February 9, 2021
I will eat most things but a line has been crossed here. Calling the cops. https://t.co/zylC4rTx2O
— Dan Walker (@mrdanwalker) February 9, 2021
That tweet should come with a health warning
— NHS (@NHSuk) February 9, 2021
Several police services have even commented on it.This is the worst food I have ever seen with my eyes.
— Grace Dent (@gracedent) February 9, 2021
We've been made aware of an ongoing incident taking place on the @weetabix Twitter feed.
We are working hard to understand what we are witnessing and we ask that the public avoid the area... Indefinitely ? https://t.co/yzXAq44yap — West Mercia Police (@WMerciaPolice) February 9, 2021
Weetabix also suggested having Marmite with your cereal, but that didn't cause quite as much anger.We have had a few comments from members of the public asking how we are going to respond to this incident.
It is clearly a crime without a doubt but we won't be visiting their headquarters in Burton Latimer just yet as the Crimes Against Breakfast Act doesn't exist... https://t.co/lpTgnj93Mn — Northants Police (@NorthantsPolice) February 9, 2021
Last year, Innocent Smoothies announced that they were teaming up with Heinz to release a baked bean smoothie, but that turned out to just be a ruse.Love it or hate it, we've gone there! Weetabix can be enjoyed all sorts of ways, so here's @Marmite on a buttered bix. We reckon, one of our best pairings yet. What do you think? #LoveItOrHateIt ??♀️ #HaveYouHadYourWeetabix pic.twitter.com/nj0groruR3
— Weetabix (@weetabix) February 8, 2021
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