In a way, it's reassuring to know that David Gold is definitely in charge of his own Twitter account.
The West Ham United co-owner has been involved in more than a few social media slip-ups in the past, but he shows no signs of relinquishing the reins to his 164,000-follower page.
We're all familiar with his
campaign against Daylight Savings Time, weighed in on the London Stadium debate with a
moon landings comparison and
confused two West Ham players-in-waiting.
As faux pas go, those are all fairly creative, so it's almost underwhelming to see the 80-year-old get stung by a less creative part of the Twitter gag canon.
A West Ham fan going by the name of Charley asked Gold to send his best wishes to his little brother, who had just started at a new school.
However, as you can probably guess, the accompanying photo wasn't of Charley's brother at all - rather it was a picture of 'Inbetweeners' character Will McKenzie.
https://twitter.com/GxmbIe/status/805925562657239040
But Mr Gold is a trusting man.
Rather than wondering why the pupil in question would be starting a new school in December, he was happy to take the word of what he figured would have to be a well-meaning fellow Hammer.
After all, he surely remembers how stressful it was when he moved to a new school himself, what harm is there in a good luck message to someone in the same boat?
Quite fittingly, this can probably be classed as the literal definition of a schoolboy error.
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