Plenty has been reported about Top Gear and the ‘bidding wars’ for Jeremy Clarkson and co.
Recently it seemed the world’s superpowers were going mad falling over themselves to hire the little boys club, but now, with a bit of reflection and research, common sense has prevailed…a bit like when you sober up after a party.
Netflix has suggested it didn’t sign Jeremy Clarkson, Richard Hammond and James May because they weren’t “worth the money”.
It’s no secret the show and its ageing trio pulled in huge ratings for the BBC and created a lucrative global brand for the BBC Worldwide, but come on, are they really worth the silly money Amazon have paid for them?
Netflix doesn’t think so.
The company’s Chief Product Officer, Neil Hunt, told Digital Spy: “We did have past episodes of Top Gear, so we have a pretty good gauge of what audiences like.
“Our buying decisions tend to be somewhat data-driven. We have a lot of data to get the deals we want, so there we go. Clearly it wasn’t worth the money to make the deal… I think they sold themselves for way more money [than they’re worth].”
Lucky old Jezza.
