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30th Jul 2018

The Tories have deleted their Love Island water bottle promotion


Oli Dugmore


The Tories have deleted a short-lived Love Island themed promotion.

An offer of Love Island water bottles sporting phrases like “Don’t let Corbyn mug you off” were offered by the Conservative party to mark the show’s final episode.

The bottles were not an exact replica of the show’s much-loved own brand bottles, and wording was changed in the description to remove reference’s to ITV2’s constructed reality show.

Within an hour the post was deleted, and the Tory “how do you do, fellow kids?” play was gone.

In exchange for entering a competition to win one of the bottles, entrants had to provide an email address.

Personal data has developed increasing importance for political parties, as indeed for businesses. The Conservative Party spent £2.1 million on digital advertising during the 2017 general election compared to Labour’s £577,269. But for that spend the Tories enjoyed a significantly lower reach on social.