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02nd Jul 2017

The feud between Kanye West and Jay Z is moving to the next level

Carl Kinsella

Watch The Throne seems like nothing but a distant memory now.

According to TMZ , Kanye West is splitting with the artist-owned streaming service TIDAL.

The split comes just days after the the exclusive release of Jay Z’s new album 4:44 through the service, an album on which Jay Z fired some not-so-subliminal shots at his former collaborator

It has since emerged that Kanye had demanded upwards of $3million from TIDAL in compensation for new subscribers that he brought to the service through the release of The Life of Pablo and music videos for singles from that album.

Kanye’s lawyers have since claimed that this was a breach of contract, thus terminating the professional relationship between Kanye and TIDAL.

This has left both parties threatening to sue each other depending on what happens next.

Vulture reports that if Kanye jumps ship, TIDAL will sue. If TIDAL sues then Kanye will counter-sue.

Jay Z, one of the artists that owns TIDAL, has been the service’s most prominent champion.

Jay Z has been a crucial player in Kanye’s career from the word go, using his beats on hits such as “Girls Girls Girls” and “Izzo,” before signing him to Roc-A-Fella Records as a rapper. From that point onwards, the pair teamed up regularly on each other’s music and released their collaborative album “Watch The Throne”.

Their relationship had clearly turned sour by the end of 2016 though, shortly before Kanye West entered a medical facility for mental health issues. Prior to this, Kanye had engaged in a few public rants about Jay Z (among many other subjects) on stage.

On his new track Kill Jay Z, Jay directly refers to Kanye’s recent issues, rapping: “I know people backstab you, I felt that too / But this fuck everybody attitude ain’t natural / But you ain’t a Saint, this ain’t Kumba-Ye / But you got hurt because you did cool by Ye / You give him $20 million without blinking / he gave you 20 minutes onstage, fuck what was he thinking? / ‘Fuck wrong with everybody?’ is what you saying / But if everyone is crazy, you’re the one that’s insane.”

This beef between these two old friends is only getting started, and it could be one of the tensest rivalries in the history of hip hop.