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26th Jan 2016

PIC: Kanye West’s claim about the greatness of his new album takes self-importance to a new level (even for him)

Conor Heneghan

Nobody does self-promotion quite like Kanye.

Mr West will soon release a new album and if the man himself is to be believed, it’s going to be a game-changer and nothing the music world has heard before.

Yesterday, Kanye tweeted details of the track listing on ‘Swish,’ what he called ‘the best album of all time’.

Keen to take it to the next level, he invented a new term that will require anyone discussing the greatest albums of all-time to come up with a new sub-category: album of the life.

Let’s hope ‘Swish’ lives up to his giant expectations.


Kanye West,Music