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Published 23:48 30 Apr 2018 BST

“We were pleased that Coronation Street invited us to work with them on Aidan’s storyline. Suicide is clearly a very sensitive topic and one that presents some distinct challenges for producers of soaps. This is why Samaritans publishes media guidance and works with programme makers. "Soaps can play an incredibly powerful role in increasing people’s awareness and understanding of difficult issues. Viewers will see the devastating impact of suicide and the effect that it has on families – it’s never the case that others would be better off without you. "By illustrating the dangers of staying silent when it feels like life’s challenges are overwhelming, we hope others who are struggling will be encouraged to reach out for support. And, if viewers are worried about someone else, we hope it will inspire them to be brave and open up a conversation. "You won’t make things worse, but you could start that person on the road to recovery."
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