Coldplay’s new video is genius…but do they really need such blatant product placement? (Video)

Coldplay's latest promo has plenty of people talking but a few for the wrong reasons.

The band are being scrutinised for the new video for track 'Adventure Of A Lifetime' - the first single to be taken from their upcoming 'A Head Full Of Dreams' album. The idea for the video - which took six months to make - was born after Chris Martin hung out with King Kong and Lord Of The Rings star Andy Serkis and the pair agreed to join forces. It sees the band transformed into 3D chimpanzees - and alongside the promo being praised for its groundbreaking animation, the blatant product placement has been recognised. https://twitter.com/MintRoyale/status/670207525757829120 https://twitter.com/webriki77/status/670221709862150144 https://twitter.com/LukeHumphrey18/status/670208913262944256 https://twitter.com/beatsbydre/status/669580916189061124