
In case you missed it, Apple announced a (sort of) new iPhone yesterday.
The iPhone SE - which apparently stands for 'Special Edition' - is essentially, and very confusingly, an iPhone 5S in shape and screen size, but with double the processing power and much improved graphical performance.
It's basically a smaller iPhone 6S under the hood. Hoo-ray.
The teeny phone boasts a 12 megapixel camera and the ability to shoot 4K video for budding Steven Spielberg's who don't mind squinting to watch their would-be masterpiece.
Apple have obviously swooped on the fact that they sold more than 30 million small-screen phones in 2015, clearly indicating that a lot of consumers just don't want a bigger bulge in their pockets.
But even so, people were pretty amused by the tech giant's latest mobile 'innovation'...
https://twitter.com/ibraheemanwar1/status/712028927129165825
https://twitter.com/landonromano/status/712052607376891904
https://twitter.com/VivMarz/status/712048448825073665
https://twitter.com/what_eve_r/status/712013102158450688
https://twitter.com/NathanFillion/status/712010300631883776
https://twitter.com/DigiTour/status/712008427820568576
https://twitter.com/JoakimGomez/status/712133783537881088
https://twitter.com/IsmailSahak/status/712115557198266369
Still, with prices starting at £359, the iPhone SE is Apple's cheapest handset yet and seems to be a solid option for those who still value the age-old art of texting with one hand.
Apple - forever innovating. Even when they're not.