Crafting a good burger is an art, and one that must be studied.
How do you think McDonald’s became the biggest name in burgers? By ruthlessly perfecting their craft, refining the science, getting every detail right every time (or most of the time).
The little things matter, which is why the following has caused such a hubbub. Media analyst Thomas Baekdal noticed a small – but crucial – difference between Apple and Google’s burger emojis, and it’s all to do with the placement of the cheese.
I think we need to have a discussion about how Google's burger emoji is placing the cheese underneath the burger, while Apple puts it on top pic.twitter.com/PgXmCkY3Yc
— Thomas Baekdal (@baekdal) October 28, 2017
On Apple’s burger emoji, the cheese goes on top of the burger, while Google put their cheese underneath the burger. You see? A small but crucial difference.
You want to know how crucial this is? Google’s CEO promised to investigate the issue right away.
Will drop everything else we are doing and address on Monday:) if folks can agree on the correct way to do this! https://t.co/dXRuZnX1Ag
— Sundar Pichai (@sundarpichai) October 29, 2017
But what is the correct way? A debate soon unfolded in Thomas’ mentions (the poor guy) with many opinions being thrown around on how exactly a burger should be structured.
Obviously, cheese must be on top of meat. But lettuce must be insulated by the tomato – so both are in the wrong.
— Tero Kuittinen (@teroterotero) October 28, 2017
They're both wrong. Google's cheese is wrong, Apple's lettuce is wrong. The correct order, from bottom up, is burger – cheese – toppings pic.twitter.com/lF1AUu64ht
— Mark Goodge ?? (@MarkGoodge) October 28, 2017
The Samsung one is even worse. Lettuce *between* the burger and the cheese. pic.twitter.com/v5pLXllvJl
— Salman Sajid (@sajidcreative) October 29, 2017
— Karen Percy (@PercyKaren) October 29, 2017
Going to be controversial here and say that lettuce needs to stay out of burgers. Awful wet, limp stuff. Ruins the burger.
— Tits McGee (@Scientits) October 29, 2017
Neither of these is acceptable.
— Phil Johnston (@virt_phil) October 29, 2017
Nope. Gotta melt the cheese a bit before taking the burgers off the grill. Then top with a pile caramelized onions and mushrooms.
— Veronica Wei Sopher (@Shih_Wei) October 29, 2017
You put the cheese on the top of burger while cooking. Otherwise cheese doesn’t melt.
— Deborah? (@DeborahResists) October 29, 2017
As far as we’re concerned? Cheese goes on the top. No question. How will it melt otherwise? And the argument for having lettuce on the bottom to stop the bun getting soggy is a convincing one, but that’s surely a rarity?
What do you think? Feel free to argue amongst yourselves.