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18th February 2026
12:55pm GMT

Amazon has launched a new platform on its Fire Stick that gives users a reason to ditch expensive game consoles.
The popular streaming device is already an alternative for gamers thanks to Amazon's own Luna service and Xbox's Cloud Gaming service.
But now there's even more choice as tech giant NVIDIA has announced that its cloud-based GeForce NOW gaming platform is now accessible from Fire Sticks too.
GeForce NOW allows users to stream high quality games on gadgets including laptops, desktops, phones, TVs and now Fire Sticks.
You just need a Fire Stick, and a Bluetooth controller, but you don't need an expensive model, you can get cheaper Xbox or PlayStation dupes on Amazon that will connect.
There are different account tiers, ranging from free with ads to £9.99 per month, or £19.99 for the ultimate option.
The subscription prices match the likes of Xbox and PlayStation, but you'll be making a huge saving when compared to paying for a console.
"The new app brings GeForce NOW directly to select Amazon Fire TV devices, so members can jump into their PC game libraries on the biggest screen in the house using a compatible controller," NVIDIA said.

There are more than 4,000 games available to stream including eight new ones: Disciples: Domination, REANIMAL, Kingdom Come: Deliverance, Torment: Tides of Numenera, Mega Man 11, Street Fighter 30th Anniversary Collection, Capcom Fighting Collection, and the Capcom Beat ’Em Up Bundle.
The gaming platform is available on a number of different Fire TV Stick models:
To find out more about GeForce NOW app head to Amazon here, and to purchase a Fire TV Stick head to Amazon here.
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