Product placement
Cristiano Ronaldo takes crown as highest paid Instagram star

Cristiano Ronaldo takes crown as highest paid Instagram star

The Anti-Coke King is also the king of Instagram capitalism. The Instagram rich list, which ranks how much a person can get from a single post, has revealed which celebrities earn the most for hitting the post button. Cristiano Ronaldo batters the competition, pulling in a huge amount per post. The irony of this is […]

5 years ago

Italy star Locatelli joins Ronaldo in removing Coca-Cola drinks

Italy star Locatelli joins Ronaldo in removing Coca-Cola drinks

Acqua!* Manuel Locatelli continued his man of the match performance off the pitch, as he joined the likes of Ronaldo and Pogba in removing sponsored drinks from the press table. Before he started his post-match interview, Locatelli followed suit and removed two bottles of Coke from the press conference table, pushing them out of frame. […]

5 years ago

The reaction to Ronaldo’s Coke snub proves product placement needs to go

The reaction to Ronaldo’s Coke snub proves product placement needs to go

Ronaldo has broken the internet in one simple gesture Ronaldo has broken the internet in one simple gesture, removing two Coca-Cola bottles during the press conference. In addition to reportedly putting a dent in Coke’s market value, Ronaldo has highlighted the empty gesture of product placement. “DRINK WATER” Cristiano Ronaldo: not a big Coca Cola […]

5 years ago