What’s the use for that little fifth pocket that all jeans seem to come with?
How you can make the most out of it Introduced by Levi Strauss & Co in 1873, the 150 year old fifth pocket on your jeans isn’t just a quirky little addition to your trousers. Before getting into anything, it’s important to know the history behind why jeans exist in the first place, beginning where […]
2 weeks ago
People are only just realising why jeans have metal studs on them
Mystery solved! People are only just realising what the metal studs on their jeans are for. The popular item of clothing can be found hanging in most people’s wardrobes, but the design adopted so many years ago is not one we question too often. In particular, Levi’s jeans have a series of metal studs that […]
2 years ago
Loyle Carner took 13 young musicians under his wing before the performance of their lives
Brought to you by Levi’s “I do think there’s a music scene in Liverpool… I don’t think it’s dead, it’s just hidden” Thirteen young people were given an opportunity to create, perform and be mentored by Mercury Prize-nominated artist Loyle Carner through this year’s Levi’s Music Project in Liverpool – a city with a historically […]
7 years ago