Whenever Manchester United are struggling, Paul Pogba tends to take the brunt of the criticism.
That's arguably understandable, given the Frenchman's hefty price-tag, but it is undoubtedly a running theme for a man who has shown plenty of good as well as bad during his second spell at Old Trafford.
Pogba had a quiet first hour during United's EFL Cup second leg tie at Hull, with the visitors going behind to a contentious Tom Huddlestone penalty.
https://twitter.com/SportsJOE_UK/status/824717577121366017
With things not really picking up after the break, attention turned to Pogba, who wasn't making a great deal of an impact.
Indeed, a fair few people pointed out the former Juventus man's struggles.
https://twitter.com/samuelluckhurst/status/824716699945566209
https://twitter.com/ManUnited_CTTG/status/824717846404030464
https://twitter.com/TomSwabey/status/824725004466196481
https://twitter.com/SimonDelaneyEsq/status/824715724472066048
https://twitter.com/JohnBrewinESPN/status/824724282215399425
https://twitter.com/Debaser92/status/824724517914304512
https://twitter.com/JamieJackson___/status/824725529605668867
Of course, people should know by now that 'people talking about him on the internet' is the secret ingredient Pogba needs to kick into gear.
Sure enough, just minutes later - or indeed seconds, in one case - he did this.
https://twitter.com/SkyFootball/status/824726764614062080
Who knew that's all it would take to get him firing again?
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