Super League outfit Hull Kingston Rovers found a fantastic way to draw attention to their latest charity appeal.
The rugby league team set out to raise money for the Royal National Lifeboat Institute (RNLI) during their match against Leeds Rhinos, and introduced a special limited jersey for the occasion.
Hull KR players gave the shirt an on-pitch outing against Leeds, while fans have been able to buy the lifejacket-inspired design - as well as similarly-themed training gear - in order to raise money for charity.
And it's safe to say the team - along with manufacturer FI-TA Sportswear - went all out on the design.
https://twitter.com/ben_machell/status/756214152117510144
The campaign is designed to raise awareness of the dangers people can face along the British coastline, as Humber RNLI Coxswain Martyn Hagan has explained.
"Men account for more than two thirds of coastal deaths and so having a club like Hull KR supporting our campaign and helping spread our safety messages can make a massive difference," Hagan said.
A fantastic kit, and for a good cause too. No wonder the response has been so positive.
https://twitter.com/goddady40/status/756206473504436224
https://twitter.com/brendonlowden/status/756226752381267968
https://twitter.com/AlexG6/status/756206957212553216
https://twitter.com/JamesLUFC/status/756202273294823425
Well, mostly positive.
https://twitter.com/Dale_M90/status/756203814936424448
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