Ever since the dawn of social media, brands have been eager to hijack whatever people are talking about for their own benefit.
Pizza Hut tried it with
their questionable 'big deal' tweet, and now the Swansea tourist board have tried to kill two birds with one stone.
The 'Be like Bill' meme is like internet marmite, causing arguments between otherwise genial people who lose it at the sight of passive-aggression, stick-figures or both.
https://twitter.com/_brunettemess/status/682316318813646848
Similar arguments have surrounded Swansea City's managerial situation, with people making their voices heard both for and against caretaker boss Alan Curtis until Francesco Guidolin arrived from Italy to take the reins.
'But how can someone to combine the two, and throw an ad for Swansea Bay into the equation?' we hear you ask. Badly, is the answer.
https://twitter.com/VisitSwanseaBay/status/689796108365733888
We're not convinced, but apparently if you see something you don't like on the internet you should just ignore it and get on with your life.
We wish we could remember who gave us that nugget of advice - the name escapes us.
