
Sport
Share
Published 16:33 31 Aug 2016 BST

Hummel chief executive Soren Lund remarks:
"It’s time to make new history and to write new tales - and new tales start with a blank page. For the first time ever the jersey is all white, including our logo, as Hummel is more than merely a sponsor, we are fans. "So it is more important for us to help underline the beginning of a new era, where the Danish national football team will rise again, than to flash our logo."Noble words. Stunning design.
Of course, Denmark aren't the only country to go with white for their newest kit launch.
Italy have rolled out a similarly understated new away kit, albeit with a launch which is anything but.
Their white-and-blue number was accompanied by some pretty special 3D street art. The past versus the future.
Read more from SportsJOE:
CONMEBOL president ‘leaks’ major World Cup 2030 change in unexpected announcement
The World Cup is getting even bigger Football’s biggest tournament could be about to get even bigger after a major proposal for the 2030 World Cup. CONMEBOL President Alejandro Domínguez has announced that plans are being put forward to expand the tournament to 64 teams as part of the competition’s 100th anniversary celebrations. If approved, […]
Sport
3h
Kevin Keegan has died aged 75
BREAKING Football legend Kevin Keegan has passed away at the age of 75, a statement from his family has confirmed. Keegan was reportedly diagnosed with stage four stomach cancer in January. The statement made by Keegan’s family reads: “It is with immense sadness that we announce that Kevin Keegan has passed away at the age […]
Sport
22h

Sport
Former Man Utd star identifies the exact moment Jude Bellingham’s performance was ‘ruined’
Sport