Say what you want about Gianni Infantino - no, seriously, he can't hear you from all the way over there in Switzerland.
The new FIFA president has set about revamping the World Cup in an effort to prove it
is possible to fix something that isn't broken.
Back in 2014, we enjoyed what many feel was one of the best group stages in recent memory, before a comparatively underwhelming series of knockout games.
Infantino's approach, therefore, has been to keep the bit that went badly and change the bit that was a success.
The eight groups of four teams approach seemed to be fine, but things get trickier if you want more than 32 teams in the competition.
Step forward Mr Infantino.
https://twitter.com/AFP/status/806527894478524417
The suggestion has been met with what we can generously describe as a 'poor' reception from all corners.
https://twitter.com/whatahowler/status/806530942072397824
https://twitter.com/JoeBaia/status/806532141597282304
https://twitter.com/caniggiascores/status/806528787999576065
But wait, hang on a second. Could this idea actually be the precursor to something...dare we say it...good?
No, we don't for a minute think those involved have properly thought it all through. However, what if this leads to that lightbulb moment we were all after?
That's right, we're talking about three-sided football.
https://twitter.com/andi_thomas/status/806534763918004224
Thirty-three players on a triangular pitch. Three goals. Nine substitutes. Absolute mayhem.
It would be many things, but boring isn't one of them.
In fact, while we're at it, how about...
https://twitter.com/chrs00/status/806535278458445824
If you're thinking 'not enough major international tournaments have rush goalies', you're right.
Now it's just a case of getting back to Fifa with the specifics, and slipping in a leaflet about
hockey penalties somewhere towards the back.
You know it makes sense.
Catch up with this week's episode of Football Friday Live
