Online abuse towards footballers to be tackled by ‘world’s first’ AI software

It could be a landmark change in helping to tackle online abuse

Australian football is set to implement a form of artificial intelligence software which will be used to help tackle online abuse targeting footballers in the country. As reported by The Guardian, the automated machine-learning technology, created by British company GoBubble, will monitor the comments of every A-league men and A-league women's player. "The A-League is taking the lead to roll out use of this technology across all clubs, and we now hope to see this approach replicated by sports governing bodies across the globe," said GoBubble founder, Henry Platten. "This powerful step will protect teams, players and communities from online abuse, and promote a positive and supportive virtual experience across their social channels."

How does the technology work?

The technology will filter through and look for comments, images and emojis to help prevent sexist, homophobic, racist and offensive messages sent to players. Once located, the content will then be identified and blocked to both the player and their followers across social media. The comments will still be visible to the sender and their followers, however the idea of the AI is to help prevent it reaching a wider audience. Confirmation of the news followed after a successful trial period on the weekend of February 25-26 where clubs such as the Central Coast Mariners, Adelaide United and Melbourne Victory all took part.

Are there plans to introduce it anywhere else?

Last year, players across English professional football joined together to unite in a four-day boycott of social media to protest at the continued abuse and hate players across football receive. While there have been no official plans to introduce a similar concept in England, other countries and leagues may consider should the AI prove to be a resounding success. Related links:

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