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17th March 2025
11:07am GMT

Lionel Messi’s Navy SEAL bodyguard has offered to fight Logan Paul as a bitter feud over a new range of hydration drinks continues to intensify.
Last month, the YouTuber agreed to drop legal action against Mas+ if the Argentinian football star agreed to get in the ring with him.
But he could find he has bitten off more than he can chew after Yassine Cheuko, Messi’s high-profile bodyguard, offered to take up the challenge in his boss’s stead.
Responding to Paul from his Muay Thai gym, Cheuko said the Inter Miami star “doesn’t even know who [Logan Paul] is”, adding: "If Logan really wants a fight, he can fight me, not a football player."
Cheuko's training partner could then be heard saying "You would destroy him" before the video transitioned to the martial arts expert battering the heavy bag with a series of blistering kicks and punches.
The latest escalation of the feud comes as Messi’s new hydration drink, Mas+, hits the shelves in shops across the UK, kicking off with some money-can’t-buy prizes for a small number of lucky winners.
Starting Monday 17th March at 4pm in select UK Spar stores, customers can find one of ten signed golden-capped editions in any of the flavours of Más+ by Messi. They come with an exclusive bundle of Mas+ By Messi merchandise as well as a year’s supply of Más+ by Messi.
Plus, one grand prize winner will experience the ultimate Messi fan dream: a trip for two to Miami, including flights, accommodation, and tickets to witness a home ground match with Messi’s team, Inter Miami CF.

Messi, who surprised fans 10 years ago by helicoptering into Hackney Marshes, said: “Both in football and in any challenge, the motivation to achieve the goal is what drives everyone, so I hope the hunt brings excitement to those who are always striving for their own moments of success, now powered by Más+. Good luck to everyone searching, and I hope to see the winner in the stands in Miami soon.”
Ten SPAR stores across the UK will have 100 free bottles for shoppers on a first come first served basis. One out of those 100 will have a winning gold cap.
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