Yeah, no idea either...
Nothing - and I can't stress that enough - *nothing* quite says 'Richest Game In Football' quite like Bear Grylls, walking around in the wilderness (or just a few dandelions in a field somewhere) talking about himself.
Fortunately, Sky Sports know this all too well, which is exactly why they chose to screen a specially made video of the adventurer giving a few motivational words about his own resilience before the Championship Playoff Final between Aston Villa and Derby County.
https://twitter.com/SkyFootball/status/1133007161628532737
With minutes to go before kick-off at Wembley, plenty of those watching Sky's coverage of the game were left bemused by the short video, which also featured slow-motion footage of both teams throughout the 2018/19 season.
https://twitter.com/TMortimerFtbl/status/1133007213008699393
https://twitter.com/Liam_M97/status/1133007079927635970
https://twitter.com/DanG_WFC/status/1133006912088358917
https://twitter.com/Pete_Allison/status/1133007191064100865
https://twitter.com/Tsarcastic_/status/1133008006222888961
https://twitter.com/dts439/status/1133009327852261377
Villa, who saw off West Bromwich Albion to reach their second successive Play-Off final, were taking on Derby County, who
overcame Marcelo Bielsa's Leeds to book their place in the game at Wembley.
