Alex Song loves a good deal.
The Cameroonian cost just £1m when he signed for Arsenal from Bastia in 2006, while the Gunners could only manage to claim a fee of £15m from Barcelona when he drove down his own price by publicly forcing through a move to the Nou Camp in 2012.
His move to Upton Park was another bargain, as he cost West Ham nothing in transfer fees by joining on loan - and he wants you to join in by combining his two biggest passions: football and thriftiness.
At least that's what we think is happening in this video released by the Hammers in which the midfielder encourages fans to get some club merchandise with a bizarre dance.
https://twitter.com/whufc_official/status/670214111050014720
