The supermodel took to Instagram to share pictures from her new ad campaign
Kendall Jenner has been accused of cultural appropriation, following the release of her ad campaign for her new tequila brand, 818.
The 25-year-old took to social media to promote her new line of tequila in the days before the launch.
https://www.instagram.com/p/CO8d4qQDBDk/
In the new ad campaign, Jenner is seen riding on horseback during her visit to a rural distillery in Jalisco, Mexico.
Sharing some snaps on Instagram from her shoot in Mexico, Jenner wrote: “What an incredible experience i have had thus far, learning about this beautiful place, it’s beautiful culture, and the beautiful people!
“@drink818 has launched in California…we will be rolling out to the rest of the US all summer long, keep a look out!!!”
https://www.instagram.com/p/CO-9rl6jUrl/
However, the post was met with huge amounts of criticism online and it was not long until the comments on the Instagram post had to be disabled.
People then took to other social media platforms, including Twitter, to express their views about Jenner’s new ad campaign.
Some Twitter users accused the supermodel of cultural appropriation.
Kendall Jenner deactivating the comments to not let people talk about the cultural appropriation pic.twitter.com/RBQdUvsZF6
— Fer 🦋 (@ferrobinson_) May 17, 2021
Others claimed Jenner was attempting to go for the “Mexican Authentic.”
I can’t with Kendall Jenner trying to go for the “Mexican Aesthetic.” pic.twitter.com/NRAGbmbWMq
— samantha (@thesamaguirre) May 20, 2021
Kendall Jenner roamed through fields of agave on horseback to announce the launch of her 818 tequila brand in California with moody visuals shared to Instagram on Monday
despite tequila's deep-rooted Mexican history having no affiliation to the affluent community she grew up pic.twitter.com/s6Yk0ZXe45
— Lilian Chan (@bestgug) May 18, 2021
Another Twitter user, angered by Jenner’s post, wrote: “I’m Mexican, living in Mexico and tbh when I saw Kendall’s add my blood started to boil.
“This is obviously cultural appropiation and it’s not how mexican people should be portrayed because is a stereotipe. This just makes me sad but not surprised. [sic]”
https://twitter.com/HlAnavane/status/1395104261000814597
