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Published 12:16 11 Aug 2026 BST
Updated 12:16 11 Aug 2026 BST

For months, Reform UK crowed about their reign at the top of the polls as the party capitalised on the unpopularity – justified or not – of Keir Starmer and Labour.
But, the last few weeks have painted a very different picture that cannot be fully attributed to a ‘Burnham bounce’ since he became Labour leader and prime minister.
Because along with Labour gaining in popularity, Reform are also seeing theirs fall off a cliff.
With some polls in recent days having the party down in third place, Reform are now slumping with arguably the biggest pollster of them all, YouGov.
In the latest polling from YouGov, carried out for Sky News and the Times, Reform fell to their lowest level since the 2024 general election.
Whilst Labour saw a one point jump in support on the week before, Reform fell by a point to 22%, leaving them two points behind Labour and just a point ahead of the Tories.
The polling is yet more evidence of some ‘Farage fatigue’ maybe settling in with the British public.
Whether it’s fighting a by-election against a bin in Clacton, announcing policies widely debunked as unworkable or the numerous stories about the questionable finances of both Reform and its figures, it all seems to be wearing a bit thin for voters.
Perhaps finally, some are seeing Reform for the unserious party they are.
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