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2nd May 2016
12:14pm BST

My family and I will never step into an @OldNavy store again. This miscegenation junk is rammed down our throats from every direction. — Cultural Combat (@CulturalCombat) April 29, 2016
@OldNavy What are you trying to tell us? That the black father was absent so a white man had to step in and play daddy? Pathetic, I'm sick
— Andrew (@amillerionaire) May 1, 2016
@OldNavy race-mixing propaganda — Mandrake (@vicmandrake) April 29, 2016This type of vocabulary is rife in the still-thriving community of white supremacists that exist in the United States and indeed worldwide. Individuals maintained that they and their families would be boycotting the store. Some people even made the ludicrous statement that this advertisement was contributing to what they call a "white genocide".
.@ALeftistRedHead @LadyAodh @Meaghan_Edwards @marylovefreedom @OldNavy #WhiteGenocide pic.twitter.com/5r8gzBOYaN
— Justice4Europe (@Justice4Europe) May 2, 2016
.@OldNavy Interracial relationships are a fraction of US marriages. Who is the target demo? @marylovefreedom pic.twitter.com/8L1MFhSbWk — Otto (@SJW_Syndrome) April 29, 2016However, some people used the conversation to celebrate the diversity in their own families:
Hey @OldNavy, my family and I thank you for the diversity in this ad! #LoveWins, no matter the color ❤️ pic.twitter.com/TjgYUPMGu4
— KHARY PENEBAKER (@kharyp) May 1, 2016
@StacyLeMelle @merstew @kharyp @OldNavy my daughters and I salute Old Navy! pic.twitter.com/b7FPfCfS1k — Leftfielder™ (@DaleMoss2) May 2, 2016This type of reaction to media portrayals of mixed race families is sadly nothing new. Below is an advertisement for Cheerios featuring a mixed-race family that got the same reaction back in 2014. https://www.youtube.com/watch?v=5qkJHgkUzDA