Crawford has attempted to put a positive spin on being binned
One of Elon Musk‘s most loyal workers, who went viral for sleeping on the Twitter office floor as she raced to meet deadlines, has now been fired.
Esther Crawford, the head of Twitter payments, is believed to be among roughly 10 per cent of the staff fired from Twitter in yet another round of job cuts since the billionaire’s takeover of the social media platform in October last year, The Independent reported.
The New York Times reported that Twitter Inc has laid off around 200 employees, including product managers, data scientists and engineers who worked on machine learning and site reliability.
When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork https://t.co/UBGKYPilbD
— Esther Crawford ✨ (@esthercrawford) November 2, 2022
Since some people are losing their minds I'll explain: doing hard things requires sacrifice (time, energy, etc). I have teammates around the world who are putting in the effort to bring something new to life so it's important to me to show up for them & keep the team unblocked.
— Esther Crawford ✨ (@esthercrawford) November 2, 2022
Crawford went viral in November after pictures circulated on social media showing her sleeping on the office floor. She wrote: “When your team is pushing round the clock to make deadlines sometimes you sleep where you work.”
Crawford’s post, which came amid a wave of layoffs at Musk rushed to turn the company around, led to claims of a toxic work culture at Twitter.
However, in a later tweet, Crawford defended her actions and attempted to provide some context, saying “doing hard things requires sacrifice”.
Following Elon’s takeover, Crawford, reports suggest, began “angling for a bigger role”. Instead, she was laid off.
She was one of the executives in charge of Twitter Blue – the site’s subscription service.
In a tweet Sunday, Crawford again defended herself and said she was “deeply proud” of her team.
“The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. Those who jeer and mock are necessarily on the sidelines and not in the arena,” she wrote.
The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. Those who jeer & mock are necessarily on the sidelines and not in the arena. I’m deeply proud of the team for building through so much noise & chaos. 💙
— Esther Crawford ✨ (@esthercrawford) February 27, 2023
Some of the employees learned about their layoffs via emails while others said they figured they were fired when they could no longer log in to the internal system.
Waking up to find I’ve been locked out of my email. Looks like I’m let go. Now my Revue journey is really over 🫡
— Martijn (@mdekuijper) February 26, 2023
The fresh wave of layoffs, followed mass layoffs in November when 3,700 employees were sacked.
After buying Twitter for $44bn, Musk said the platform was experiencing a “massive drop in revenue” as advertisers pulled spending amid concerns about content moderation.
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