The bank is working with police
YouTube singing sisters Flo and Joan have received death threats following their leading role in a series of Nationwide adverts.
The bank has revealed that the duo, whose real names are Nicola and Rosie Dempsey, have been repeatedly abused on social media and it’s now been reported to the police.
Sara Bennison, Nationwide’s Chief Marketing Officer, told OK! Magazine: “Social media has provided a great instant barometer of reaction – good and bad.
“The huge amount of likes and shares have been great. But then there are others who have chosen to post the most vile, abusive and misogynistic comments about the duo.
“It is not just our Flo & Joan adverts that generate these comments, it is also our adverts that feature people of different colours, backgrounds and perceived sexuality, which attract the most criticism.
“That’s why it is important to call out those persistent offenders who put out vile comments on a regular basis and who should really know better.”
The bank has also said they are working with the Metropolitan Police “to look at the true scale of this worrying trend to spread hate from behind a keyboard and attempt to create a solution to tackle the issue.”
The Dempsey sisters gained notoriety through their viral “The 2016 Song.”