Another brand is reducing its alcohol content

It follows in the footsteps of other brands such as Sol, Grolsch, Heineken and Hophead, who have also recently reduced their alcohol strength.

There has been a trend of multiple large breweries reducing their Alcohol By Volume (ABV) in recent years.

Other brands are attempting evade rising costs implemented by the alcohol duty tax, which was introduced in August 2023.

However, the latest brand to make the move says their decision has been driven by consumer preference, rather than savings.

Heineken UK has revealed that Foster's Lager will be reduced from 3.7% ABV to 3.4%, starting from February, 2026.

The brewer says it's part of consumers opting for lower-ABV choices as part of healthier lifestyles.

They claim that the new lower-ABV Foster's continued to bring the classic flavour while helping customers make healthier choices.

“The decision to adjust the ABV of Foster’s reflects our commitment to helping consumers make responsible choices, while supporting pubs and retailers with a competitively priced classic lager alongside a portfolio of brands across the price and ABV spectrum,” a Heineken UK spokesperson told The Sun.

“Our master brewers have spent many months refining the recipe to ensure the taste remains unmistakably Foster’s – crisp, balanced, and refreshing.”

They went on to say they went through “extensive consumer testing” to confirm the new version “delivers the same great taste and experience that consumers expect”.

“With exciting new partnerships and advertising, we are committed to driving success with one of the nation’s most loved classic lagers,” they added.