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Morrisons announces ‘end of an era’ change for 497 supermarkets
Published 18:54 22 Oct 2025 BST
Updated 18:54 22 Oct 2025 BST
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Morrisons have announced the end of printed labels on shelves.
The chain have announced that people buying groceries will now be met with electronic shelf labels instead.
The move, which is set to kick off early next year, will make Morrisons the first major UK supermarket to implement the technology across their entire estate.
VusionGroup will be installing 10.8 million smart ESLs in the supermarkets which will replace the paper labels.
Morrisons group productivity director, Gordon Macpherson, said: "We're excited to be the first large supermarket group in the UK to introduce digital shelf edge labelling across our entire supermarket estate and look forward to rolling out the technology in 2026.
"This latest investment further underlines our commitment to modernising and digitising our business to deliver an enhanced shopping experience for Morrisons customers."
Morrisons are also set to close 103 locations across the UK in the latest blow to the nation's high street.
Cafes closing
Florists closing
- Aberdeen, King Street
- Bradford, Enterprise 5
- Canning Town, London
- Evesham, Four Pool Estate
- Newcastle Under Lyme, Goose Street
- Rubery, Bristol Road South
- Sheffield, Meadowhead
- Sheldon, Birmingham
- St Albans, Hatfield Road
- St Helens, Boundary Road
- Stirchley, Birmingham
- Sunderland, Doxford Park
- Swinton, Swinton Hall Road
Market Kitchens closing
Pharmacies closing
- Birmingham, Small Heath
- Blackburn, Railway Road
- Bradford, Victoria
- London, Wood Green
Morrisons Daily Stores that have already closed
Rami Baitiéh, Morrisons chief executive says the closures were a 'necessary part of our plans to renew and reinvigorate Morrisons and enable us to focus our investment into the areas that customers really value and that can play a full part in our growth'.
He said: "Morrisons Cafés are rightly famous for their great quality well-priced food, their place in the local community and their appealing mix of traditional favourites alongside exciting new dishes.
"In most locations the Morrisons Café has a bright future, but a minority have specific local challenges and in those locations, regrettably, closure and re-allocation of the space is the only sensible option."
