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05th Jul 2022

Lurpak spotted on sale for £9.35 in supermarkets – with security tags on packs

Jack Peat

Do they offer 3-month plans on Klarna to spread the cost? 

Shoppers have expressed their outrage after finding packs of Lurpak priced at just shy of a tenner at a leading budget supermarket.

Britain’s largest dairy producer has warned grocery prices will continue to rise this year as the country faces the worst inflation in 40 years.

Arla Foods’ chief commercial officer Peter Giortz-Carlson, whose company sells Lurpak, Cravendale and Skyr, said he has “never seen anything like it” in his 20 years in the industry.

Speaking to Sky News, he said milk farmers are making a loss on farms due to the rising costs of fertiliser and fuel.

Simon Roberts, Sainsbury’s chief executive, has also warned that pressure on household budgets “will only intensify over the remainder of the year”.

“We really understand how hard it is for millions of households right now and that’s why we are investing £500 million and doing everything we can to keep our prices low, especially on the products customers buy most often,” he said.

Shoppers have been posting pictures of Lurpak in certain supermarkets, with one asking whether Klarna payments are being offered after finding a 1kg pack on sale for £9.35 at Iceland.


Sainsbury’s online and in store list a 750g tub for £7.25, while Asda has started to add security tags on their shelves.

This man’s vision of the future doesn’t seem that far off!

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